(NBCUniversal is now the parent of NBC and CNBC.)
#LIVE STREAM PLAYER APPLE TV SERIES#
NBC agreed with MLB to air the first World Series on the radio. The company then purchased radio stations and, in 1926, created the National Broadcasting Co. In the early 1920s, electronics manufacturer RCA created radio sets. "But to demonstrate they can do this properly, they have to work their way up the ladder." Apple the new radio?īerke likened Apple's position to a situation another company faced a century ago. "Apple has the money to purchase a wide range of sports over and above the MLB package," Berke said. And Turner Sports will add its own weekday game on Tuesday nights as part of its new $3.2 billion package that pays MLB $470 million per year, up from $325 million.īut Berke said a cash-rich tech company like Apple would "absolutely" pay it. While the gap between ESPN's old deal and the new fee amounts to $150 million a year, industry experts suggested that MLB sought $350 million per year for the weekday rights.ĭaniel Cohen, senior vice president of Octagon's global media rights consulting division, said a traditional media company would be unlikely to meet MLB's asking price. The new deal runs through 2028, and ESPN retains exclusive rights to "Sunday Night Baseball," the Home Run Derby and MLB playoff wild card games. In May, the two parties agreed to carve out the weekday games, which reportedly cut ESPN's fee from $700 million per year to a reported $550 million annually.
Octagon analysts used 108 out of 114 games from MLB's 2018 to 2020 seasons to determine average viewership on the Monday-Wednesday package on ESPN, not including ESPN2 broadcasts.
The games were semi-exclusive, because they were also shown on RSNs. In January 2021, MLB was in the midst of a contract renewal with ESPN, following a deal that paid the league $5.6 billion over eight years and included exclusive games on Sunday nights as well as midweek rights. Media rights represent an increasingly lucrative source for the league, but MLB has to get creative in maximizing revenue. MLB owners locked out players in December as the parties feud over how the economics generated by the sport should be shared. "When you're looking to develop a content strategy on any media platform, one of the quickest ways to do it, and expensive by the way, is to add sports," Berke said.įor MLB, finding new revenue sources in the offseason is critical as the league contends with its ninth labor stoppage in history.
The company introduced Apple TV+ in 2019 as a $5 per month subscription service that would run across all the big streaming platforms and compete with the likes of Netflix and Amazon for original content. Still, for Apple it's an important entry point, said Lee Berke, CEO of LHB Sports, which advises the sports entertainment industry.Īpple is using its almost $3 trillion market cap and $191 billion in cash and equivalents to expand its business well beyond iPhones, computers, watches and the App Store. The rights aren't exclusive, as the games can still be aired on the regional sports networks (RSNs) for the teams that are playing. MLB and Apple declined to comment on a potential deal, which was first reported Monday by the New York Post. MLB's weekday package allows a network or streaming service to showcase baseball games on Mondays and Wednesdays during the regular season.
0 kommentar(er)
